It has 15 branch offices and 5 representative offices around the world, and its primary mission is to maximise the social and economic contribution that tourism makes to the community of Hong Kong, and consolidate the city’s position as a desired destination. The Board replaced the Hong Kong Tourist Association (HKTA) ( Traditional Chinese: 香港旅遊協會) established in 1957. The Hong Kong Tourism Board (HKTB) ( Traditional Chinese: 香港旅遊發展局) is a Government-subvented body founded in 2001. The HKTB undertakes extensive market research and monitoring to assess industry trends and visitor feedback, and shares this data with its tourism industry partners.9-11/F, Citicorp Centre, 18 Whitfield Road, North Point, Hong Kong In 2002, the HKTB hosted more than 1 550 international media representatives from 30 countries and regions on familiarisation visits. Major travel agents and wholesalers are kept informed of the latest attractions and given assistance to develop attractive packages that include a stay in Hong Kong.
Many of the HKTB's world-wide promotional efforts are directed through the trade and media. It aims to increase the number of tourist arrivals and their contribution to the economy by packaging the HKSAR's diversity of attractions in a way that will most appeal to different target markets, and enhancing visitors' experience when they arrive. The HKTB's role is to promote Hong Kong's position as a world-class city and the most preferred destination in Asia.
#HONG KONG TOURISM BOARD PARTNERNET FULL#
With a board of 20 members drawn from the local community, representing all major sectors of the tourism and related trades, it operates through its Head Office in Hong Kong, 13 full offices and six representative offices world-wide.
The HKTB is a subvented organisation officially charged with marketing and promoting Hong Kong around the world as a destination for leisure and business travel. The HKTB's main promotional publication for overseas consumers, the Traveller's Guide, is published in several different languages and editions, while a number of specialist publications are also produced for the travel industry. A second edition of the popular, trilingual Best of the Best Culinary Guide was produced in late 2002. The HKTB provides a Visitors Kit and information on current attractions for visitors, as well as booklets on specific areas of interest such as Museums and Heritage and Hong Kong Walks. In 2002, the HKTB helped some 1.4 million visitors directly through these information points or by responding to enquiries received by mail, on the Internet, through its Visitor Hotline or at information counters set up at major international conventions and exhibitions.Ībout 10.3 million pieces of HKTB literature were distributed during the year by the board and through partner organisations such as hotels, shopping centres, airlines and public transport operators. This site was substantially upgraded during the year. In addition, the board maintains a specialised website, PartnerNet, providing information on Hong Kong to the local and international travel trade. The HKTB's award-winning consumer website now receives around four million page views a month. Visitors can also obtain information on events and attractions through self-service Visitor InfoPoints in district offices and areas popular with tourists, and through electronic kiosks in Mass Transit Railway and Kowloon-Canton Railway stations. The HKTB maintains Visitor Information and Services Centres on Hong Kong Island (in The Center, Queen's Road Central), and in Kowloon (on the Star Ferry concourse in Tsim Sha Tsui), as well as information counters at the Hong Kong International Airport.
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